About LimeLight by Alcone

Alcone has served as the makeup supplier to the who’s who in the makeup industry since the 1950’s.

With LimeLight, Alcone has bridged the gap between makeup artist and the consumer by offering their highly coveted products to the public for the first time. These tried and true makeup lines coupled with a top of the line, chemical free skin care line have completely changed the skin care routines of women nation wide.


At LimeLight, we empower people to achieve their goals and dreams and to inspire others to do the same. Our family-owned company was founded in 1952 to provide professional makeup to the stage and film industry. Now we are expanding our reach to help women everywhere look their best every day with our all natural skincare line and personalized makeup palettes.
Michele Gay & Madison Mallardi
Co-Founders | Aunt & Niece

Products and Services

LimeLight by Alcone specializes in professional makeup and chemical free skincare. This quality line of beauty products was previously only available to professional makeup artists. With LimeLight, the Alcone Company is able to share these amazing products with everyone!

What is your LimeLight by Alcone Botanical Foundation Color?

Take the Quiz to find out!

100% happiness guarantee
Your blissful, off-the-charts happiness is our ultimate mission.
If you don’t love our products,
we will give you your money back.
So why not give LimeLight a try? 

What is your return policy?

We want you to be 100% happy with your products so feel free to return or exchange any item(s) for any reason within 30 days of purchase. We will refund you the price you paid for the item and the sales tax. We cannot, however, refund shipping charges, taxes and duties, or sale items.

How do I return a product?

If you purchase the item through a Beauty Guide, please contact the Guide that sold you the item to process your return directly. If you purchased the item(s) through our website you can mail it to the address below. Please pack the item(s) carefully for mailing and include your sales receipt with the fields on the back of the form completed.
Limelight by Alcone – Returns 5-45 49th Avenue Long Island City, NY 11101

What is your exchange policy?

If you would like to make an exchange, please fill out the exchange form on the back of your receipt, mail this form and the original item and we will ship you the new item for FREE! Any balance due will be charged to a credit card. Any remaining balance will be put back on your credit card.


Who are the PinUpGirl Beauty Guides?

PinUpGirl Beauty Guides are a team of professional makeup enthusiasts with LimeLight by Alcone.

We dedicate our time to helping hardworking women find their own kind of beautiful by reminding them that their self-care is a priority in their daily life.

Our specialties include:

  • makeup classes
  • skincare consultations
  • pampering parties
  • individual beauty makeovers

How do I join the PinUpGirl Beauty Guides?

Becoming a Beauty Guide with LimeLight by Alcone is an opportunity to share your talents and expertise with the world, alongside a well respected company. We can’t wait to have you share LimeLight by Alcone’s chemical free skincare and professional makeup with your family and friends.

Life is about finding something that makes you happy and doing it with people who are seeking the same goals as you. LimeLight is growing quickly, but what we are most proud of is the positive and supportive environment that exists among our current Beauty Guides and the ones who join us.
As a Beauty Guide for LimeLight by Alcone, you will earn up to 35% sales commission
and if you choose to lead a team, a percentage of your team’s total sales. Our compensation plan gives you the flexibility to use LimeLight by Alcone as an additional income or as your sole income, essentially it is your own business and you decide.

Top 10 Reasons to Join

1. Own your Virtual Franchise that you can Work from Home
2. Earn Money to pay for Groceries, Vacations, A New Car and More…
3. Free Professional Makeup & Skin Care for Life
4. Connect with Women & Build Friendships
5. Become a Beauty Expert to your Network
6. Increase Self Confidence Dramatically
7. Have fun in a Collaborative Environment
8. Travel Expense Paid Vacations
9. Set your Own Hours
10. Inspire Other Women to Be Amazing
Becoming a Beauty Guide- FAQ

What are the minimum requirements?
There is no monthly quota, no auto ship, and no pressure to build a team. You make 20% base commission off all the products you sell.
How does the Compensation Plan look?

What are the fees?
There is a $10 monthly website fee, and a $75 annual membership fee. Purchasing your Starter Kit is a one time fee of $169, which includes over $380 worth of professional makeup and skincare products.
Is there training available?
Yes! There are so many opportunities to learn and grow from professionals in the makeup industry. LimeLight by Alcone has some of the best training on the market.
Where do I sign up?
Follow this link to choose your Starter Kit, enter your information, and get ready to become the newest PinUpGirl Beauty Guide for LimeLight by Alcone!