​Rihanna’s Savage X Fenty Lingerie Line Launched at Midnight... and I’m a Fan!

Rihanna’s Fenty Beauty makeup line broke the internet last Fall when she launched 40 unique foundation colors in every shade of skin. And now her new lingerie line looks to be breaking the same barriers.

Rihanna launched her Savage X Fenty lingerie line at midnight on May 11, and it boasts 90 unique pieces for a wide array of tastes, from mild to wild and slim to thick.

I love Rihanna’s thoughts behind the collection, stating that women should be wearing these intimate items to please themselves and boost their confidence. In her exclusive interview with Vogue, she goes on to give us a body positive speech that had me saying, “yaaassss”!

You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage X Fenty and think, I’m a bad bitch. I want women to own their beauty. 

The Launch Experience and First Impressions

After about a 20 minute queue right after midnight, I was able to poke around the site. Although a little slow loading, probably due to all the eager shoppers, the site is very easy to navigate, and the categories are pretty self-explanatory.

I was really impressed with how reasonable the prices are; with nothing over $100, I could see choosing this line over Victoria’s Secret. Plus, there is a much wider range of sizing with Savage X.


It was also interesting to note that there is a preferred member subscription, called Xtra Savage. For $50 a year, members of this special VIP club get early access to new releases, free shipping, and exclusive collections. I am interested to see whether these items are worth having that kind of VIP access.

So here’s the multi-million dollar question: Did I purchase anything?

Why yes, yes I did! But I want to show you in person (well, on video). So stay tuned for a video unboxing as soon as my order arrives.

But until then, I will leave you with a few of the beautiful and diverse pieces from the collection.

 A small selection of Rihanna's 90 piece lingerie line. | All Images via  SavageX.com

A small selection of Rihanna's 90 piece lingerie line. | All Images via SavageX.com

Have you checked out Rihanna’s Savage X Fenty lingerie line? What did you think?